Your favourite people.
Their beauty picks.
Shop along live.
Celebrities and influencers go live from their own computer and share their screens as they shop Sephora.co.uk. See what they choose. Hear their voice. Ask questions. Help them decide. Shop along.
THE BEAUTY EDIT / GiftsLet’s build the beauty bag
Help me choose the essentials and decide where to spend a £50 budget.
Category inspiration. Check current products and prices on Sephora.co.uk.
Build my party makeup bag for £50
One budget. Your recommendations. Let’s choose together.
A familiar face.
A fresh way to shop.
From party makeup to Christmas beauty gifts, join your favourite people as they browse Sephora live. Bring your questions, share your recommendations and discover something together.
Good company. Great finds.
Makeup, fragrance, skincare and Christmas beauty gifts on a budget.
Pop in throughout the day.
A changing schedule of celebrities, beauty creators, fragrance enthusiasts and gift shoppers.
A live layer.
A simple iframe.
Embed the GAWP® experience within Sephora.co.uk using an iframe. Creators share their screens from home or wherever they are, browsing the existing Sephora website with shoppers.
Each celebrity, creator and influencer invites their followers to join them on Sephora.co.uk.
Viewers ask questions, recommend products, share favourites and help the host decide what to buy.
Individual channels, follows and go-live alerts connect shoppers with the next session.
The technology is built.
While this Sephora LIVE demonstration is illustrative and static, GAWP® supports individual creator channels, live screen sharing, audience interaction, followers, go-live notifications and paid subscriptions.